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The New Marketplace
It Completely Changes the Way Your Company Gets and Keeps Customers
Do you know that a new kind of consumer has emerged and is quickly becoming the defining force of the marketplace?
This has created a New Marketplace.
They strongly believe that traditional retailers – local stores and certainly the big-name retailers – have taken them for granted. They’ve charged higher prices and provided less service because they’ve smugly thought the customers had few other options. That was a mistake, and now they’re paying dearly for it because these new consumers simply went online to find more products and better treatment.
This has changed the marketplace. It’s no longer product-oriented. It is now consumer-oriented. Consumers are making new and different buying decisions that affect your business in ways you probably haven’t considered.
This is not some new trend. It’s a major paradigm shift in the way business is done.
Credible studies find that up to 70% of consumers have decided to make a purchase before they even begin looking for a business from which to make the purchase. So, traditional product-oriented marketers with off-the-shelf mind-sets are not doing as well as they have in the past.
Here’s the thing. The New Marketplace is moving fast and it’s consumer-driven. These newly emerging customers are not looking for a one-off transaction.
They’re looking for a relationship.
Ultimately, they are searching for a company they can come back to again and again with trust – they’re searching for an “engagement” with a company. It’s a process they demand, or they’ll simply go elsewhere. You can count on it.
Obviously, this changes the way marketers must operate. If you don’t fully understand their wants and needs you will not know how to respond to them. This means marketers have some things to deeply consider and to re-think to remain competitive.
“The New Marketplace” book provides information and techniques you can use to make your company stand out from your competition. To position your company to go up against any competitor and succeed.
Since few marketers truly understand the new marketplace. You will have the edge.